The provincial government of Iloilo is positioning the town of Carles as the country’s next cruise ship destination, highlighting a “total island experience” that blends natural wonders, cultural immersion, and authentic community life.
Provincial Tourism Officer Gilbert Marin said the move is not entirely new. As early as 2013, luxury cruise ship The World docked near Cabugao Island in Carles. Only a few passengers came ashore then due to bad weather, but the experience laid the groundwork for what officials now envision as a long-term cruise tourism hub.
This year, representatives of 12 to 15 international cruise liners visited the town for final assessment. Their feedback showed a strong interest in expanding itineraries beyond Boracay and into the Gigantes Islands, which have consistently ranked as Iloilo’s top tourist draw.
“Gigantes is unique, and Carles has been our number one contributor for both day visitors and overnight stays,” Marin said. “Now, we want to give tourists more than just sightseeing. We want them to feel the vibe of the islands, experience the stories of the locals, and discover things they cannot find anywhere else.”
The Total Island Experience
Under the plan, tourists will enjoy two main tour loops: one covering Sicogon Island and the Carles mainland, and another featuring the Gigantes group of islands. Both loops aim to showcase not just pristine beaches, but also caves, mangrove forests, dive sites, and endemic flora and fauna.
Beyond nature, the provincial government wants cruise passengers to engage directly with island communities. Activities include scallop harvesting, mangrove planting, and storytelling with local guides, giving visitors a deeper connection to Carles’ culture and traditions.
“We will meet international standards in terms of facilities and comfort,” Marin explained. “But what will set us apart is the authentic local touch—how residents welcome, host, and share their way of life with the guests.”
Community at the Center
Governor Arthur Defensor Jr. issued Executive Order No. 168 establishing the Turista sa Barangay program, a barangay-based initiative that trains communities to host and care for tourists. Through the program, residents are taught hospitality skills, guided tour management, and home-stay hosting.
“Tourism must benefit everyone, especially locals,” Marin emphasized. “The cruise ship industry is not just about docking—it’s about bringing life to the communities, creating jobs, and building pride of place.”
Training programs are also underway in Concepcion’s Pan de Azucar Island, ensuring that other towns are equally prepared to host cruise visitors and benefit from the influx of international travelers.
Ready for the Global Stage
Cruise ship operators are eyeing Carles for inclusion in their routes as early as next year. Once operations begin, Iloilo expects to welcome thousands of passengers each season, delivering both economic gains and global exposure for the province.
“We are ready,” Marin declared. “This is more than just a stopover. This is about giving tourists a total island experience—something real, something memorable, and something they can only find in Carles.”
If successful, Carles and the Gigantes Islands could follow Boracay’s path to global recognition, while offering a fresher, more immersive alternative that blends adventure with community spirit.IMT
