Vendors at the newly modernized Iloilo Central and Terminal Public Markets are already seeing positive results, citing increased foot traffic, improved sanitation, and a more organized layout that supports better business performance.
The redevelopment, implemented through a hybrid Public-Private Partnership, maintains city government ownership and management while integrating private sector expertise. Wider aisles, clearly designated sections, and cleaner facilities have created a more comfortable environment for both vendors and shoppers, encouraging longer visits and repeat customers.
Several vendors report stronger sales following the improvements. Longtime businesses such as Jr. Rawit’s Native Lechon Manok and food operators at the Central Market noted that better organization and accessibility have streamlined operations and enhanced customer experience. Shoppers and wholesalers at the Iloilo Terminal Public Market likewise welcomed the convenience of having fresh market goods, dining options, and mall retail in one integrated location, as well as better business transactions because of the organized set-up.
The modernized markets have also provided new opportunities for iconic Ilonggo brands such as Madge Café established in the 1940s and newer local brands like Balay Tablea, which are benefiting from increased visibility and foot traffic in a refreshed commercial setting in SM at Iloilo Terminal Market.
Mayor Raisa S. Treñas said the project reflects the city’s vision to uplift vendors and position public markets as vibrant economic and tourism hubs. “By providing a cleaner, more accessible, and organized environment, we are helping improve vendors’ income while creating a better shopping experience for locals and visitors,” she said.
As daily visitors continue to grow, Iloilo’s modernized public markets stand as a model for how thoughtful development can preserve tradition while driving local economic growth.
Jr. Rawit’s Native Lechon Manok is a favorite among locals and visitors at Iloilo Central Public Market. From selling live chicken in the 1970s to starting their signature lechon manok in 2003, it has grown into an Ilonggo food icon. Now located in a more convenient and refreshed location at the 2nd floor of Iloilo Central Public Market.
Wholesalers like Jennifer Continente who distributes vegatables, especially squash, at the Iloilo Terminal Public Market noted that better organization and accessibility have streamlined operations and makes it easy for her to conduct her transactions with her clients.
