Tourism businesses are set to receive training on content creation and promotion with the new strategic collaboration forged between TikTok Philippines and the Department of Tourism (DOT).
The two parties formalized their partnership through a memorandum of agreement signed at the department’s office in Makati.
Under this collaboration, TikTok Philippines Public Policy Head Yves Gonzales said the firm will help equip tourism businesses with digital skills to promote their products and services online.
The training, dubbed “educational sessions,” will target small hotels, restaurants, souvenir shops, travel agencies, and tourism groups, among others.
“We are confident that they will be able to grow their business and tell their own stories on the platform,” Gonzales said.
In addition, Tourism Secretary Christina Frasco said the cooperation will help amplify the country’s initiatives to showcase Philippine destinations and assist the DOT in promoting responsible travel among TikTok users/travelers.
“Technology may evolve, but our mission remains – to uplift the life of our fellow Filipinos, showcase the best of our country, and ensure that tourism graduates from being a mere leisure activity to one that provides true transformation for our communities,” she said.
“With TikTok, we’re not just keeping pace with change; rather, we are reshaping how the world experiences and loves the Philippines.”
The first round of the TikTok educational sessions will be opened to at least 50 DOT-accredited businesses.
The DOT said it has begun to identify the trainees, but those interested in joining may express their intention to participate through the DOT’s regional office near them.
“If they’re not accredited but part of the value chain, they just need to coordinate with our regional offices to provide their intention. The TikTok team and DOT Central Office will put together the names of those endorsed,” DOT Assistant Secretary Sharlene-Batin said.PNA
