Category: HEALTH AND WELLNESS

Researchers and policy experts said tobacco harm reduction (THR) strategy is a very good example of how to reduce tobacco prevalence, and urged Asian countries to follow the path of Japan, New Zealand, and the UK in dealing with the smoking epidemic.

Public health will reap benefits from business investments in harm reduction or non-combustible alternatives (NCAs) to cigarettes, according to a UK-based fund manager.

Following the announcement of PMFTC Inc., the local affiliate of Philip Morris International (PMI), to deliver a smoke-free future, the company is scaling-up the accessibility of its flagship non-combustible product, IQOS, for Filipino adult smokers 21 years old and above who would otherwise continue to smoke, through the nationwide expansion of its e-commerce distribution.

Non-combustible alternatives like vapes and heated tobacco products (HTPs) are practical solutions to cigarette smoking epidemic, the world’s leading cause of preventable death and diseases, said a respected family doctor and tobacco harm reduction (THR) advocate.

The introduction of heated tobacco products (HTPs), considered a harm reduction approach, has reduced cigarette sales in Japan by 30 percent in a span of three to four years.

Advocates of tobacco harm reduction (THR) urged adult smokers to discern the science behind non-combustible alternatives as misleading and false information may push them away from switching to better nicotine alternatives like vapes and heated tobacco products (HTPs).