Iloilo City has been chosen as the venue of the ‘world’s biggest book sale’ event this coming October 13 to 22 at SM City Iloilo.

In a press conference, Big Bad Wolf co-founder Andrew Yap said that through the event, they aim to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers.

When asked how long they plan to continue their campaign, Yap stressed that “the only time we will stop is when poverty ends.”

Philippine Big Bad Wolf partner Carolyn Chuaying also said that they found Iloilo City as a perfect place, after Manila and Cebu, to share the World’s Biggest Book Sale opportunities to the Ilonggos, making quality books more accessible to everyone.

“Iloilo is the perfect place for us to go because we want to be able to showcase Big Bad Wolf to the people of Iloilo, simply because we have this mission (to change the world, one book at a time) and we always believe that ‘today a reader, tomorrow a leader.’ That’s why we really want to give everybody a chance,” Chuaying said.

Big Bad Wolf Books (BBWB), which already earned a global reputation for its mission to make quality books accessible

to everyone at affordable prices, also aims to inspire people to empower themselves with knowledge through reading.

The event will also give local publishers and authors a platform to market their books as there will be sections allotted for them during the 10-day sale, noting that the BBWB understood their importance in the campaign of improving the reading habit of the locals.

Meanwhile, Iloilo City Mayor P. Treñas, in a statement, welcomed the presence of Big Bad Wolf in the City of Love.

“As a book lover and reader, I welcome the world’s biggest book sale by the Big Bad Wolf in Iloilo City. I had the love of reading books when I was in the elementary grades when I enjoyed Greek mythology, the Hardy Boys, and the like. Reading helped me when I was in college and the College of Law. I wish the Ilonggos would visit the sale so they can find books they will love and enjoy,” Treñas said.AAL/JNH/PIA Iloilo/Iloilo City PIO